Our Story
In 2001, Shira Ross, an Occupational Therapist, began experiencing Carpal Tunnel Syndrome and searched tirelessly for a product to ease her pain. Unable to find a suitable solution, she turned to her son, David, an industrial designer. Recognizing his mother’s need for an all-natural remedy, David applied his engineering skills to develop the first thermotherapeutic product—a heatable pad originally called Snook-ease. This innovative solution restored mobility and comfort to Shira’s hands and has since provided instant relief to thousands of satisfied customers, marking the beginning of Snook-ease - Home Self Care Solutions.
All Snook-ease products are based on SmartSert technology, a patented, silicon-based formula that makes each product reheatable, washable, safe, and easy to use. Created to meet indoor self-care needs, SmartSert technology provides reliable heat solutions across the Snook-ease product line, making home comfort simple and effective.